Integrating one-to-one marketing
with data-driven printing.

With data-driven print every revolution of the press can produce a sheet with entirely different text and graphics. It offers tremendous marketing potential with outstanding ROI for cost per response. The effectiveness of data-driven print is well documented in the Print On Demand Initiative's compilation of "Best Practices".

Driven by databases and personalization software, this process allows you to speak to your individual customer, and customer's customer, with precise, targeted messages.

Imagination, Ink. is positioned to help you put your valuable databases to work by coordinating your campaign from data through press using relevant information for that targeted customer.